Review of the Qatar Airways Story

Creative Arts Solution 
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Review of the Qatar Airways Story
Author: Olusola David, Ayibiowu
Edition: 3
Year: Dec 18, 2017
Published: Online by Creative Arts Solution Foundation
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See also: Review of Qatar Airways newsletter


In this review as we begin to proceed gradually in order to remind us about the General Reviews in Art of which was initiated as an ideology to capture all aspects of life and lifestyle by relating it to arts in our day to day activities that occurs nowadays in the areas of Community Development, Environments, Socio and Economics, Arts and Crafts, Museums and Gallery, Health, Agriculture, Social media, Insurance, Science, Political (Politics), Religious beliefs, Qatar Airways. 

The initiator and the author of this specific review is Olusola David, Ayibiowu who thought it wise enough to make a tremendous contributions worldwide that covers almost in all areas and aspect of life as reviews that especially deals with arts, in respect of a periodical survey of the “Art Review” in which was first published in 2017 Author: Olusola David, Ayibiowu Title: Enter Aina Onabolu Complex, of Painting in Oil on Canvas by Olusola David, Ayibiowu. Edition: 1 Year: December 6, 2017. Published: Online by Creative Arts Solution Foundation.This can be found on our Blogger,

Qatar Airways 

We shall be making a reference point to one of the world's leading airlines in the Middle East which is popular and well-known as Qatar Airways.
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Qatar has its sole land border with Saudi Arabia to the south, with the rest of its territory surrounded by the Persian Gulf. An arm of the Persian Gulf separates Qatar from the nearby island country of Bahrain.

The Headquartered of Qatar Airways, Tower in Doha, the airline operates a hub-and-spoke network, linking over 150 international destinations across Africa, Central Asia, Europe, Far East, South Asia, Middle East, North America, South America and Oceania from its base at Hamad International Airport, by way of using a fleet. Qatar Airways is the flag carrier of Qatar, and operates flights to more than 80 countries on every inhabited continent just to mention a few.
Qatar Airways also have free drinks, but during the Ramadan alcohol service is discrete, and there is no pre-flight sparkling wine. There is no alcohol on Qatar Airways' Business or First class lounge in that month. Nevertheless, there is free orange juice.

Qatar Airways Story Begins in full

As history may have its charting the rise of one of the fastest growing airlines in the he world.
Airline of the Year 2011, 2012, 2015 & 2017
Best Business Class in the World 2013, 2014, 2016 & 2017
Qatar Airways is the national airline of the State of Qatar and one of the aviation industry’s big success stories. Operations began in 1994 when the airline was a small regional carrier serving a handful of routes. The airline was re-launched in 1997 under the mandate of His Highness The Father Emir, Sheikh Hamad bin Khalifa Al Thani, who outlined a vision to turn Qatar Airways into a leading international airline with the highest standards of service and excellence.
Qatar Airways has since become one of the fastest growing carriers in the history of aviation with unprecedented expansion averaging double digit growth year on year.

The airline developed under the dynamic leadership of Group Chief Executive, His Excellency Mr. Akbar Al Baker, appointed in 1997, with a passion and the ability to be instrumental in turning Qatar Airways into an award-winning carrier and also the best in the world.
Under the period of Mr. Al Baker’s stewardship, Qatar Airways has grown matured into a leading force in regional and global aviation, earning many admirers around the world for its tremendous effort and excellent standards of service.
In April 2011, Qatar Airways has reached a milestone reaching 100 destinations in its global route map. And two months later, the airline achieved a remarkable feat, just 14 years after its re-launch, being named Airline of the Year 2011 at the annual Skytrax World Airline Awards with over 18 million travelers worldwide by casting their votes for this purpose.

In July 2012, Qatar Airways was once again named Airline of the Year 2012, by holding onto its title for the second consecutive year.
Qatar Airways joined one world, as of 30 October 2013, with integration into the global alliance completed within one year of the October 2012 joining announcement. Qatar Airways remains the only Gulf airline member in any of the big three global alliances.

In the year 2014 the airline became the global launch customer of the first Airbus A350.
And in June 2015, Qatar Airways achieved a major accomplishment receiving the Skytrax Airline of the Year 2015 accolade for a third time.

From the year 2016 to date has seen another year of notable expansion for the leading airline. Qatar Airways won World's Best Business Class; Best Business Class Airline Lounge and Best Airline Staff Service in the Middle East at the Skytrax Awards and announced a commitment for 100 Boeing aircraft: 10 777s, 30 787-9s and 60 737 MAX aircraft, so as to power its future growth.
This is one of the biggest orders in the airline’s history, worth more than US$90 billion, the announcement brought the total number of aircraft the airline has on order to more than 350. Qatar Airways also announced a new order for three G650ERs private jets on the opening day of the 2016 Farnborough Air show in July, demonstrating continued growth and expansion of its Qatar Executive division.

In addition, Qatar Airways will become the first airline in the world to meet and exceed ICAO’s Global Aeronautical Distress Safety System (GADSS) requirement for aircraft location management, through a partnership with Flight Aware and Air eon, LLC using its Global Beacon technology, which will automatically provide minute by minute tracking capabilities.
Qatar Airways Group announced a 3 billion QAR operating profit for fiscal year 2016 - nearly three times greater than fiscal 2015 profit of 1.1 billion QAR, resulting in an 8.6 per cent operating profit margin, an improvement of nearly six percentage points from the prior year, from 35.6 billion QAR in revenues. The company reported a net profit of 1.6 billion QAR, resulting in a net profit margin of 4.5 per cent. Net profit for fiscal 2015 was 1.1 per cent, at 374 million QAR.
During this year Qatar Airways also strengthened its relationship with International Airlines Group (IAG). On 12 July 2016 Qatar Airways increased its shareholding in IAG to 20 per cent. Qatar Airways and British Airways’ parent company, IAG, also announced a joint business agreement effective 30 October 2016.

Qatar Airways opened the Al Safwa First Lounge at Hamad International Airport in 2015, and also the Premium Lounge at Dubai International Airport in 2016.
In other words, in 2017 Qatar Airways has again been named as Airline of the Year by the prestigious 2017 Skytrax World Airline Awards. The airline collected a host of other awards at this year’s Skytrax ceremony, including Best First Class Airline Lounge, Best Airline in the Middle East and World’s Best Business Class.
The airline’s annual revenue has increased by 10.4 per cent in the fiscal year 2017 (April 1st 2016 to March 31st 2017) revealing a 21.7 per cent year-on-year net profit increase.
Global Network and Expansion From Qatar Airways’ hub in Doha, the country’s capital, the airline has developed a global network of more than 150 destinations, covering Europe, the Middle East, Africa, South Asia, Asia Pacific, North America and South America with a modern fleet of more than 206 passenger and cargo aircraft.

During the year 2010, Qatar Airways launched flights to 10 new destinations including: Bengaluru (Bangalore), Tokyo, Ankara, Copenhagen, Barcelona, Sao Paulo, Buenos Aires, Phuket, Hanoi and Nice.

The year 2011, was another historic year for Qatar Airways saw the launch of flights to 15 destinations with expansion focusing on Europe – Bucharest, Budapest, Brussels, Stuttgart, Venice, Oslo and Sofia. Other new routes included Shiraz (Iran), Medina (Saudi Arabia), Kolkata (Calcutta), Entebbe (Uganda), Chongqing (China) and its entry to Canada with thrice-weekly flights to Montreal. 

For 2012, Qatar Airways expanded operations to further destinations – Baku (Azerbaijan), Tbilisi (Georgia), Zagreb (Croatia), Perth (Australia), Kigali (Rwanda), Kilimanjaro (Tanzania), Yangon (Myanmar), Baghda (Iraq), Erbil (Iraq), Maputo (Mozambique), Belgrade (Serbia) and Warsaw (Poland). For 2013, Qatar Airways has expanded its global footprint to serve Gassim (Saudi Arabia); Najaf (Iraq);Phnom Penh (Cambodia); Chicago, its fourth gateway in the United States; Salalah (Oman), Chengdu (China), Basra (Iraq), Sulaymaniyah (Iraq), Clark International (Philippines), Ta’if (Saudi Arabia), Addis Ababa (Ethiopia) and Hangzhou (China).

By the year 2014 at that time the carrier launched flights to Sharjah and Dubai World Central in the UAE, Philadelphia (USA), Edinburgh (Scotland), Istanbul Sabiha Gokcen Airport (Turkey), Larnaca (Cyprus), Al Hofuf (Saudi Arabia), Miami (USA), Dallas/Fort Worth (USA), Djibouti (Djibouti) and Asmara (Eritrea) in Africa.

An extension spring up during 2015, Qatar Airways has extended its route network to more than 150 destinations including flights to Amsterdam (The Netherlands), Zanzibar (Tanzania), Nagpur (India) and Durban (South Africa).

So far in 2016, the airline has launched routes to Los Angeles (USA), Ras Al Khaimah (UAE), Sydney (Australia), Boston (USA), Birmingham (UK), Adelaide (Australia), Yerevan (Armenia), Atlanta (USA),Marrakech (Morocco), Pisa (Italy), Windhoek (Namibia) and Helsinki (Finland). by December the airline will be further expanding its network to Krabi (Thailand) and Seychelles. Qatar Airways started flying its A380 to Sydney on 12 September 2016, just after six months following the launch of operations, and in doing so introduced First Class services to traveler’s into and out of Australia’s popular destination for the first time.

There was an acceleration in 2017, as Qatar Airways has accelerated its global expansion with launch of flights to Czech Republic (PRG), Ukraine (KBP), Turkey (ADA), Bosnia & Herzegovina (SJJ), Macedonia (SKP), Oman (SOH), Ireland (DUB) to name a few.
As one of the world’s fast growing airline will add a number of exciting new destinations to its growing network in 2017/18, including Chiang Mai (Thailand), St. Petersburg (Russia), Cardiff (Wales), Penang (Malaysia), Canberra (Australia) and many more.

New Brand Campaign

Qatar Airways launched a new global brand campaign and tagline – Going Places Together – in New York, USA in 2015. The ‘Going Places Together’ campaign plays on the theme of achieving great things together whether for work, for family or for adventure, and also encourages passengers to take the journeys that will help them achieve their dreams and ambitions. One of the fastest growing airlines operating one of the youngest fleets in the world, Qatar Airways has adopted the emotive and modern brand campaign to reflect its core values as a contemporary and innovative company that is really and definitely going places and wants nothing more than to inspire its passengers to do the same.
In the meanwhile, Qatar Airways has received tremendous support globally for its television and social media commercial titled ‘No Borders, Only Horizons’, which has been viewed by more than 54 million viewers worldwide, making it the top viral video during the last week of June 2017.

Young Fleet
Statistically from only four aircraft in 1997, the airline grew to a fleet size of 28 aircraft by the end of 2003 and a milestone 50 by October 2006. Today the airline operates 206 aircraft to more than 150 destinations worldwide.

Taking about the industries, Qatar Airways has one of the industry’s youngest fleets with an average aircraft age of five years. The Qatar Airways family includes several different Airbus and Boeing aircraft types – the long-range Boeing 777 passenger and freighter aircraft, the Boeing 787 Dreamliner and 747F, Airbus A340, A330, A350, A380, A330F freighter, A321, A320 and A319. The latter A319 includes a corporate jet version. With the delivery of the A350 aircraft in December 2014, for which it was the global launch customer, Qatar Airways became the first airline in the world to operate every family of Airbus’ modern airliner portfolio. On 15 January 2015 Qatar Airways deployed its newly-received, world-first, Airbus A350 XWB aircraft, on the Frankfurt route. 

In 2016 became the first airline to fly the A350 to three continents.
It is very clear that, Qatar Airways was one of the launch customers of the twin-deck Airbus A380-800 ‘super jumbo’ – the world’s biggest aircraft capable of carrying 517 passengers in a luxurious configuration. Qatar Airways has ordered 13 A380s with the first aircraft delivered in 2014, to date it operates 6 A380s. The airline was the Middle East launch customer of the Dreamliner, Boeing’s 787 aircraft. The company also operates corporate jets, including Bombardier Challenger 605s, Bombardier Global 5000s and a Global Express XRS, for its executive subsidiary Qatar Executive, launched in 2009.
In the areas of Qatar Executive, has the largest G650ER operator in the world, as they continues to expand its operations, placing an order for 30 Gulfstream business jets at EBACE in Geneva during May 2015. The 30 firm orders and options are a combination of Gulfstream’s new wide-cabin aircraft, the G500 and G600, and the existing G650ER.Qatar Airways currently has more than 350 new aircraft worth more than US$90 billion pending delivery over the next few years. This includes orders for Airbus’ new generation A350s, A320 Neos, A380s, A330 Freighters, and Boeing 777s, Boeing 777Xs, Boeing 787-9s and has signed a Letter of Intent for 60 Boeing 737 MAX aircraft.

Global Achievements
We all know that achievement in life is crucial as Qatar Airways is proud to have been named Airline of the Year for the fourth time in 2017 as well as in 2011, 2012 and 2015 in the annual Skytrax World Airline Awards. Over 18 million traveler’s worldwide cast their votes in the survey by the leading global airline industry audit.
A multiple award-winning airline, Qatar Airways was awarded World's Best Business Class; Best Business Class Airline Lounge and Best Airline Staff Service in the Middle East at the prestigious 2016 Skytrax World Airline Awards. Having been elevated to third best airline in the world by Skytrax in 2010, announcement of the 2011 results ranking Qatar Airways as Airline of the Year was a culmination of the sheer dedication and hard work by the airline’s workforce under the leadership of its Group Chief Executive His Excellency Mr. Akbar Al Baker.

For surely they are already recognized for service excellence by Skytrax, the independent global aviation industry monitoring agency confirmed Qatar Airways as Best Airline in the Middle East for the eighth year and in 2015 Qatar Airways was also awarded Best Business Class Airline Seat. In 2014, Qatar Airways also won the Best Business Class in the World for the second consecutive year and World’s Best Business Class Airline Lounge for the second year consecutively.

In 2016, Qatar Airways was listed on the annual ranking of the world’s top 500 brands, ranking at 451st most valuable brand. 


Safety is everybody business Qatar Airways was the first airline in the world to pass the International Air Transport Association (IATA) Operational Safety Audit with a maximum 100 per cent compliance in 2003 and passed the test again during the two-year renewal period in 2005, 2007, 2009, 2011, 2013 and in June 2015.The audit was set up to standardize and rationalize a number of safety and security procedures carried out by individual airlines for the purpose of code sharing. Qatar Airways was assessed on flight and ground operations, aircraft engineering, maintenance, operational security, cabin operations and management systems.

Hamad International Airport 

Hamad International Airport commenced commercial operations in April 2014 at a cost of US$15.5 billion and with an initial capacity of 30 million passengers a year. Once fully developed, the airport is expected to handle up to 50 million passengers a year. One of the project’s key features is that 60 per cent of the site is built on reclaimed land from the Arabian Gulf. Qatar Airways is managing the new airport, designed to help shape Doha as a key regional and global aviation hub.Hamad International Airport is proud to have been named Best Airport in the Middle East in 2016 at the annual Skytrax World Airport Awards. In 2017, Hamad International Airport was rated five-star by Skytrax World Airport Awards, one of only five in the world to be given this recognition.

Passenger Traffic

During the period between 2003/2004 financial years, Qatar Airways carried 3.3m passengers, up 35% on the previous 12-month period. During the 2004/2005 financial year, passenger numbers rose sharply to 4.6m, while the figure topped 6 million in the 12-month 2005/06 financial period. The figure surpassed the 8 million passenger mark for the 2006/07 financial year and hit around 10 million passengers for the 2007/08 financial period.
Then the airline exceeded 12 million passengers for the 2008/09 financial year. In the financial year 2009/10, the airline exceeded 14 million passengers. During the 2010/11 financial year, the airline carried over 16 million passengers worldwide, hit over 17 million passengers in 2011/2012, and surpassed 18 million during the 2012/13 financial period. Qatar Airways exceeded over 26 million passengers in 2014/15, and more than 30 million passengers in 2015/16. Qatar Airways’ success relies on the support of its home and hub, Hamad International Airport, which was opened in 2014 and now processes more than 38 million passengers a year.

Corporate Social Responsibility

As an industry leader, Qatar Airways and its group of companies strive to lead the charge towards environmental sustainability and corporate social responsibility. The airline is one of the leaders in new-generation fuel research and gives back to the communities in which we serve.
Qatar Airways goes beyond the current industry best practices for fuel and environmental management and is making a serious effort to ensure a sustainable future for the airline, its staff and its neighborhoods.

Then in 2012, Qatar Airways negotiated a worldwide partnership with Educate A Child (EAC), a global education programme launched by Her Highness Sheikha Moza bint Nasser of Qatar. EAC is designed to address the plight of 61 million out-of-school children around the world, who are denied access to quality primary education by contributing their own quarter. 

See also.

Qatar Airways is announced as the World's Best Airline at the 2017 World Airline Awards

1   Qatar Airways
2   Singapore Airlines
3   ANA All Nippon Airways
4   Emirates
5   Cathay Pacific
6   EVA Air
7   Lufthansa
8   Etihad Airways
9   Hainan Airlines
10 Garuda Indonesia

Some of the 2017 winning airlines
»  Garuda Indonesia retains it's prestigious title as the World's Best Cabin Staff.
»  EVA Air has the world's cleanest airplane cabins say global travellers.
»  Thai Airways wins major award being named as the world's Best Airline Economy Class.
»  Bangkok Airways wins the World's Best Regional Airline award for the second consecutive year.
»  Lufthansa is named the Best Airline in Europe and moves higher in the global rankings.
»  Singapore Airlines business class seat is voted the world's best by customers.


Finally, Qatar Airways was announced the World's Best Airline at the SKYTRAX 2017 World Airline Awards. Voted Best Airline by travelers across the world in the annual passenger survey, the Doha based carrier has now won the prestigious Airline of the Year title for a fourth time. Qatar Airways enjoyed further success by winning major awards for the World's Best Business Class, the World's Best First Class Lounge and as the Best Airline in the Middle East.


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