Review of the Qatar Airways Story
Creative Arts
Solution
Foundation
a non-governmental foundation
Review
of the Qatar Airways Story
Author:
Olusola David, Ayibiowu
Edition:
3
Year:
Dec 18, 2017
Published: Online by Creative Arts Solution Foundation
Published: Online by Creative Arts Solution Foundation
Introduction
In this review as we begin to proceed gradually in
order to remind us about the General Reviews in Art of which was initiated as
an ideology to capture all aspects of life and lifestyle by relating it to arts
in our day to day activities that occurs nowadays in the areas of Community
Development, Environments, Socio and Economics, Arts and Crafts, Museums and
Gallery, Health, Agriculture, Social media, Insurance, Science, Political
(Politics), Religious beliefs, Qatar Airways.
The initiator and the author of this specific review
is Olusola David, Ayibiowu who thought it wise enough to make a tremendous contributions
worldwide that covers almost in all areas and aspect of life as reviews that especially
deals with arts, in respect of a periodical survey of the “Art Review” in which
was first published in 2017 Author: Olusola
David, Ayibiowu Title: Enter Aina
Onabolu Complex, of Painting in Oil on Canvas by Olusola David, Ayibiowu. Edition: 1 Year: December 6, 2017. Published:
Online by Creative Arts Solution Foundation.This can be found on our Blogger,
Qatar Airways
We shall be making a reference point to one of the
world's leading airlines in the Middle East which is popular and well-known as
Qatar Airways.
"It’s easier to identify with a success because
success have many friends and nobody want to be a permanent friend to a failure". The
success we are trying to identify with here is talking about this Affiliate
Marketing Programme by means of referring to a special Qatar Airways Affiliate Marketing
Programs is essential and most relevant because it has led to a high-converting
website, attractive fares and rapidly expanding global network, it is now
easier for you to monetize your site traffic, at zero cost, as a Qatar Airways
affiliate in our world today's.
Qatar
has its sole land border with Saudi Arabia to the south, with the rest of its
territory surrounded by the Persian Gulf. An arm of the Persian Gulf separates Qatar from the nearby island country of Bahrain.
The Headquartered of Qatar Airways, Tower in Doha, the airline operates a hub-and-spoke network, linking over 150 international destinations across Africa, Central Asia, Europe, Far East, South Asia, Middle East, North America, South America and Oceania from its base at Hamad International Airport, by way of using a fleet. Qatar Airways is the flag carrier of Qatar, and operates flights to more than 80 countries on every inhabited continent just to mention a few.
Qatar
Airways also have free drinks, but during the Ramadan alcohol service
is discrete, and there is no pre-flight sparkling wine. There is no alcohol on Qatar Airways' Business or First class lounge in
that month. Nevertheless, there is free orange juice.
Qatar Airways Story
Begins in full
As history may have its charting
the rise of one of the fastest growing airlines in the he world.
Airline of the Year 2011, 2012, 2015 & 2017
Best Business Class in the World 2013, 2014, 2016 & 2017
Qatar Airways is the
national airline of the State of Qatar and one of the aviation industry’s big
success stories. Operations began in 1994 when the airline was a small regional
carrier serving a handful of routes. The airline was re-launched in 1997 under
the mandate of His Highness The Father Emir, Sheikh Hamad bin Khalifa Al Thani,
who outlined a vision to turn Qatar Airways into a leading international
airline with the highest standards of service and excellence.
Qatar Airways has since
become one of the fastest growing carriers in the history of aviation with unprecedented
expansion averaging double digit growth year on year.
The airline developed under the dynamic leadership of Group Chief Executive, His Excellency Mr. Akbar Al Baker, appointed in 1997, with a passion and the ability to be instrumental in turning Qatar Airways into an award-winning carrier and also the best in the world.
Under the period of Mr. Al
Baker’s stewardship, Qatar Airways has grown matured into a leading force in
regional and global aviation, earning many admirers around the world for its tremendous
effort and excellent standards of service.
In April 2011, Qatar Airways
has reached a milestone reaching 100 destinations in its global route map. And
two months later, the airline achieved a remarkable feat, just 14 years after
its re-launch, being named Airline of the Year 2011 at the annual Skytrax World
Airline Awards with over 18 million travelers worldwide by casting their votes
for this purpose.
In July 2012, Qatar Airways was once again named Airline of the Year 2012, by holding onto its title for the second consecutive year.
Qatar Airways joined one
world, as of 30 October 2013, with integration into the global alliance
completed within one year of the October 2012 joining announcement. Qatar
Airways remains the only Gulf airline member in any of the big three global
alliances.
In the year 2014 the airline became the global launch customer of the first Airbus A350.
And in June 2015, Qatar
Airways achieved a major accomplishment receiving the Skytrax Airline of the
Year 2015 accolade for a third time.
From the year 2016 to date has seen another year of notable expansion for the leading airline. Qatar Airways won World's Best Business Class; Best Business Class Airline Lounge and Best Airline Staff Service in the Middle East at the Skytrax Awards and announced a commitment for 100 Boeing aircraft: 10 777s, 30 787-9s and 60 737 MAX aircraft, so as to power its future growth.
This is one of the biggest
orders in the airline’s history, worth more than US$90 billion, the
announcement brought the total number of aircraft the airline has on order to
more than 350. Qatar Airways also announced a new order for three G650ERs
private jets on the opening day of the 2016 Farnborough Air show in July,
demonstrating continued growth and expansion of its Qatar Executive division.
In addition, Qatar Airways will become the first airline in the world to meet and exceed ICAO’s Global Aeronautical Distress Safety System (GADSS) requirement for aircraft location management, through a partnership with Flight Aware and Air eon, LLC using its Global Beacon technology, which will automatically provide minute by minute tracking capabilities.
Qatar Airways Group
announced a 3 billion QAR operating profit for fiscal year 2016 - nearly three
times greater than fiscal 2015 profit of 1.1 billion QAR, resulting in an 8.6
per cent operating profit margin, an improvement of nearly six percentage
points from the prior year, from 35.6 billion QAR in revenues. The company
reported a net profit of 1.6 billion QAR, resulting in a net profit margin of
4.5 per cent. Net profit for fiscal 2015 was 1.1 per cent, at 374 million QAR.
During this year Qatar
Airways also strengthened its relationship with International Airlines Group
(IAG). On 12 July 2016 Qatar Airways increased its shareholding in IAG to 20
per cent. Qatar Airways and British Airways’ parent company, IAG, also
announced a joint business agreement effective 30 October 2016.
Qatar Airways opened the Al Safwa First Lounge at Hamad International Airport in 2015, and also the Premium Lounge at Dubai International Airport in 2016.
In other words, in 2017 Qatar
Airways has again been named as Airline of the Year by the prestigious 2017
Skytrax World Airline Awards. The airline collected a host of other awards at
this year’s Skytrax ceremony, including Best First Class Airline Lounge, Best
Airline in the Middle East and World’s Best Business Class.
The airline’s annual revenue
has increased by 10.4 per cent in the fiscal year 2017 (April 1st 2016 to March
31st 2017) revealing a 21.7 per cent year-on-year net profit increase.
Global Network and Expansion
From Qatar Airways’ hub in Doha, the country’s capital, the airline has
developed a global network of more than 150 destinations, covering Europe, the
Middle East, Africa, South Asia, Asia Pacific, North America and South America
with a modern fleet of more than 206 passenger and cargo aircraft.
During the year 2010, Qatar Airways launched flights to 10 new destinations including: Bengaluru (Bangalore), Tokyo, Ankara, Copenhagen, Barcelona, Sao Paulo, Buenos Aires, Phuket, Hanoi and Nice.
The year 2011, was another historic year for Qatar Airways saw the launch of flights to 15 destinations with expansion focusing on Europe – Bucharest, Budapest, Brussels, Stuttgart, Venice, Oslo and Sofia. Other new routes included Shiraz (Iran), Medina (Saudi Arabia), Kolkata (Calcutta), Entebbe (Uganda), Chongqing (China) and its entry to Canada with thrice-weekly flights to Montreal.
For 2012, Qatar Airways expanded operations to further destinations – Baku (Azerbaijan), Tbilisi (Georgia), Zagreb (Croatia), Perth (Australia), Kigali (Rwanda), Kilimanjaro (Tanzania), Yangon (Myanmar), Baghda (Iraq), Erbil (Iraq), Maputo (Mozambique), Belgrade (Serbia) and Warsaw (Poland). For 2013, Qatar Airways has expanded its global footprint to serve Gassim (Saudi Arabia); Najaf (Iraq);Phnom Penh (Cambodia); Chicago, its fourth gateway in the United States; Salalah (Oman), Chengdu (China), Basra (Iraq), Sulaymaniyah (Iraq), Clark International (Philippines), Ta’if (Saudi Arabia), Addis Ababa (Ethiopia) and Hangzhou (China).
By the year 2014 at that time the carrier launched flights to Sharjah and Dubai World Central in the UAE, Philadelphia (USA), Edinburgh (Scotland), Istanbul Sabiha Gokcen Airport (Turkey), Larnaca (Cyprus), Al Hofuf (Saudi Arabia), Miami (USA), Dallas/Fort Worth (USA), Djibouti (Djibouti) and Asmara (Eritrea) in Africa.
An extension spring up during 2015, Qatar Airways has extended its route network to more than 150 destinations including flights to Amsterdam (The Netherlands), Zanzibar (Tanzania), Nagpur (India) and Durban (South Africa).
So far in 2016, the airline has launched routes to Los Angeles (USA), Ras Al Khaimah (UAE), Sydney (Australia), Boston (USA), Birmingham (UK), Adelaide (Australia), Yerevan (Armenia), Atlanta (USA),Marrakech (Morocco), Pisa (Italy), Windhoek (Namibia) and Helsinki (Finland). by December the airline will be further expanding its network to Krabi (Thailand) and Seychelles. Qatar Airways started flying its A380 to Sydney on 12 September 2016, just after six months following the launch of operations, and in doing so introduced First Class services to traveler’s into and out of Australia’s popular destination for the first time.
There was an acceleration in 2017, as Qatar Airways has accelerated its global expansion with launch of flights to Czech Republic (PRG), Ukraine (KBP), Turkey (ADA), Bosnia & Herzegovina (SJJ), Macedonia (SKP), Oman (SOH), Ireland (DUB) to name a few.
As one of the world’s fast
growing airline will add a number of exciting new destinations to its growing
network in 2017/18, including Chiang Mai (Thailand), St. Petersburg (Russia),
Cardiff (Wales), Penang (Malaysia), Canberra (Australia) and many more.
New Brand Campaign
Qatar Airways launched a new global brand campaign and tagline – Going Places Together – in New York, USA in 2015. The ‘Going Places Together’ campaign plays on the theme of achieving great things together whether for work, for family or for adventure, and also encourages passengers to take the journeys that will help them achieve their dreams and ambitions. One of the fastest growing airlines operating one of the youngest fleets in the world, Qatar Airways has adopted the emotive and modern brand campaign to reflect its core values as a contemporary and innovative company that is really and definitely going places and wants nothing more than to inspire its passengers to do the same.
In the meanwhile, Qatar
Airways has received tremendous support globally for its television and social
media commercial titled ‘No Borders, Only Horizons’, which has been viewed by
more than 54 million viewers worldwide, making it the top viral video during
the last week of June 2017.
Young Fleet
Statistically from only four
aircraft in 1997, the airline grew to a fleet size of 28 aircraft by the end of
2003 and a milestone 50 by October 2006. Today the airline operates 206 aircraft
to more than 150 destinations worldwide.
Taking about the industries, Qatar Airways has one of the industry’s youngest fleets with an average aircraft age of five years. The Qatar Airways family includes several different Airbus and Boeing aircraft types – the long-range Boeing 777 passenger and freighter aircraft, the Boeing 787 Dreamliner and 747F, Airbus A340, A330, A350, A380, A330F freighter, A321, A320 and A319. The latter A319 includes a corporate jet version. With the delivery of the A350 aircraft in December 2014, for which it was the global launch customer, Qatar Airways became the first airline in the world to operate every family of Airbus’ modern airliner portfolio. On 15 January 2015 Qatar Airways deployed its newly-received, world-first, Airbus A350 XWB aircraft, on the Frankfurt route.
In 2016 became the first airline to fly the A350 to three continents.
It is very clear that, Qatar
Airways was one of the launch customers of the twin-deck Airbus A380-800 ‘super
jumbo’ – the world’s biggest aircraft capable of carrying 517 passengers in a
luxurious configuration. Qatar Airways has ordered 13 A380s with the first
aircraft delivered in 2014, to date it operates 6 A380s. The airline was the
Middle East launch customer of the Dreamliner, Boeing’s 787 aircraft. The
company also operates corporate jets, including Bombardier Challenger 605s,
Bombardier Global 5000s and a Global Express XRS, for its executive subsidiary
Qatar Executive, launched in 2009.
In the areas of Qatar
Executive, has the largest G650ER operator in the world, as they continues to
expand its operations, placing an order for 30 Gulfstream business jets at
EBACE in Geneva during May 2015. The 30 firm orders and options are a
combination of Gulfstream’s new wide-cabin aircraft, the G500 and G600, and the
existing G650ER.Qatar Airways currently has more than 350 new aircraft worth
more than US$90 billion pending delivery over the next few years. This includes
orders for Airbus’ new generation A350s, A320 Neos, A380s, A330 Freighters, and
Boeing 777s, Boeing 777Xs, Boeing 787-9s and has signed a Letter of Intent for
60 Boeing 737 MAX aircraft.
Global
Achievements
We all know that achievement
in life is crucial as Qatar Airways is proud to have been named Airline of the
Year for the fourth time in 2017 as well as in 2011, 2012 and 2015 in the
annual Skytrax World Airline Awards. Over 18 million traveler’s worldwide cast
their votes in the survey by the leading global airline industry audit.
A multiple award-winning
airline, Qatar Airways was awarded World's Best Business Class; Best Business Class
Airline Lounge and Best Airline Staff Service in the Middle East at the
prestigious 2016 Skytrax World Airline Awards. Having been elevated to third
best airline in the world by Skytrax in 2010, announcement of the 2011 results ranking
Qatar Airways as Airline of the Year was a culmination of the sheer dedication
and hard work by the airline’s workforce under the leadership of its Group Chief
Executive His Excellency Mr. Akbar Al Baker.
For surely they are already recognized for service excellence by Skytrax, the independent global aviation industry monitoring agency confirmed Qatar Airways as Best Airline in the Middle East for the eighth year and in 2015 Qatar Airways was also awarded Best Business Class Airline Seat. In 2014, Qatar Airways also won the Best Business Class in the World for the second consecutive year and World’s Best Business Class Airline Lounge for the second year consecutively.
In 2016, Qatar Airways was listed on the annual ranking of the world’s top 500 brands, ranking at 451st most valuable brand.
Safety
Safety is everybody business
Qatar Airways was the first airline in the world to pass the International Air
Transport Association (IATA) Operational Safety Audit with a maximum 100 per
cent compliance in 2003 and passed the test again during the two-year renewal
period in 2005, 2007, 2009, 2011, 2013 and in June 2015.The audit was set up to
standardize and rationalize a number of safety and security procedures carried
out by individual airlines for the purpose of code sharing. Qatar Airways was
assessed on flight and ground operations, aircraft engineering, maintenance,
operational security, cabin operations and management systems.
Hamad
International Airport
Hamad International Airport
commenced commercial operations in April 2014 at a cost of US$15.5 billion and
with an initial capacity of 30 million passengers a year. Once fully developed,
the airport is expected to handle up to 50 million passengers a year. One of
the project’s key features is that 60 per cent of the site is built on reclaimed
land from the Arabian Gulf. Qatar Airways is managing the new airport, designed
to help shape Doha as a key regional and global aviation hub.Hamad
International Airport is proud to have been named Best Airport in the Middle
East in 2016 at the annual Skytrax World Airport Awards. In 2017, Hamad
International Airport was rated five-star by Skytrax World Airport Awards, one
of only five in the world to be given this recognition.
Passenger
Traffic
During the period between
2003/2004 financial years, Qatar Airways carried 3.3m passengers, up 35% on the
previous 12-month period. During the 2004/2005 financial year, passenger
numbers rose sharply to 4.6m, while the figure topped 6 million in the 12-month
2005/06 financial period. The figure surpassed the 8 million passenger mark for
the 2006/07 financial year and hit around 10 million passengers for the 2007/08
financial period.
Then the airline exceeded 12
million passengers for the 2008/09 financial year. In the financial year
2009/10, the airline exceeded 14 million passengers. During the 2010/11
financial year, the airline carried over 16 million passengers worldwide, hit
over 17 million passengers in 2011/2012, and surpassed 18 million during the
2012/13 financial period. Qatar Airways exceeded over 26 million passengers in
2014/15, and more than 30 million passengers in 2015/16. Qatar Airways’ success
relies on the support of its home and hub, Hamad International Airport, which
was opened in 2014 and now processes more than 38 million passengers a year.
Corporate
Social Responsibility
As an industry leader, Qatar
Airways and its group of companies strive to lead the charge towards environmental
sustainability and corporate social responsibility. The airline is one of the
leaders in new-generation fuel research and gives back to the communities in
which we serve.
Qatar Airways goes beyond
the current industry best practices for fuel and environmental management and
is making a serious effort to ensure a sustainable future for the airline, its
staff and its neighborhoods.
Then in 2012, Qatar Airways negotiated a worldwide partnership with Educate A Child (EAC), a global education programme launched by Her Highness Sheikha Moza bint Nasser of Qatar. EAC is designed to address the plight of 61 million out-of-school children around the world, who are denied access to quality primary education by contributing their own quarter.
See also.
Qatar Airways is announced as the World's Best Airline at the 2017 World Airline Awards
TOP TEN AIRLINES IN 2017
1 Qatar Airways2 Singapore Airlines
3 ANA All Nippon Airways
4 Emirates
5 Cathay Pacific
6 EVA Air
7 Lufthansa
8 Etihad Airways
9 Hainan Airlines
10 Garuda Indonesia
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