Review of the Qatar Airways Story
Published: Online by Creative Arts Solution Foundation
See also: Review of Qatar Airways newsletter
The Headquartered of Qatar Airways, Tower in Doha, the airline operates a hub-and-spoke network, linking over 150 international destinations across Africa, Central Asia, Europe, Far East, South Asia, Middle East, North America, South America and Oceania from its base at Hamad International Airport, by way of using a fleet. Qatar Airways is the flag carrier of Qatar, and operates flights to more than 80 countries on every inhabited continent just to mention a few.
The airline developed under the dynamic leadership of Group Chief Executive, His Excellency Mr. Akbar Al Baker, appointed in 1997, with a passion and the ability to be instrumental in turning Qatar Airways into an award-winning carrier and also the best in the world.
In July 2012, Qatar Airways was once again named Airline of the Year 2012, by holding onto its title for the second consecutive year.
In the year 2014 the airline became the global launch customer of the first Airbus A350.
From the year 2016 to date has seen another year of notable expansion for the leading airline. Qatar Airways won World's Best Business Class; Best Business Class Airline Lounge and Best Airline Staff Service in the Middle East at the Skytrax Awards and announced a commitment for 100 Boeing aircraft: 10 777s, 30 787-9s and 60 737 MAX aircraft, so as to power its future growth.
In addition, Qatar Airways will become the first airline in the world to meet and exceed ICAO’s Global Aeronautical Distress Safety System (GADSS) requirement for aircraft location management, through a partnership with Flight Aware and Air eon, LLC using its Global Beacon technology, which will automatically provide minute by minute tracking capabilities.
Qatar Airways opened the Al Safwa First Lounge at Hamad International Airport in 2015, and also the Premium Lounge at Dubai International Airport in 2016.
During the year 2010, Qatar Airways launched flights to 10 new destinations including: Bengaluru (Bangalore), Tokyo, Ankara, Copenhagen, Barcelona, Sao Paulo, Buenos Aires, Phuket, Hanoi and Nice.
The year 2011, was another historic year for Qatar Airways saw the launch of flights to 15 destinations with expansion focusing on Europe – Bucharest, Budapest, Brussels, Stuttgart, Venice, Oslo and Sofia. Other new routes included Shiraz (Iran), Medina (Saudi Arabia), Kolkata (Calcutta), Entebbe (Uganda), Chongqing (China) and its entry to Canada with thrice-weekly flights to Montreal.
For 2012, Qatar Airways expanded operations to further destinations – Baku (Azerbaijan), Tbilisi (Georgia), Zagreb (Croatia), Perth (Australia), Kigali (Rwanda), Kilimanjaro (Tanzania), Yangon (Myanmar), Baghda (Iraq), Erbil (Iraq), Maputo (Mozambique), Belgrade (Serbia) and Warsaw (Poland). For 2013, Qatar Airways has expanded its global footprint to serve Gassim (Saudi Arabia); Najaf (Iraq);Phnom Penh (Cambodia); Chicago, its fourth gateway in the United States; Salalah (Oman), Chengdu (China), Basra (Iraq), Sulaymaniyah (Iraq), Clark International (Philippines), Ta’if (Saudi Arabia), Addis Ababa (Ethiopia) and Hangzhou (China).
By the year 2014 at that time the carrier launched flights to Sharjah and Dubai World Central in the UAE, Philadelphia (USA), Edinburgh (Scotland), Istanbul Sabiha Gokcen Airport (Turkey), Larnaca (Cyprus), Al Hofuf (Saudi Arabia), Miami (USA), Dallas/Fort Worth (USA), Djibouti (Djibouti) and Asmara (Eritrea) in Africa.
An extension spring up during 2015, Qatar Airways has extended its route network to more than 150 destinations including flights to Amsterdam (The Netherlands), Zanzibar (Tanzania), Nagpur (India) and Durban (South Africa).
So far in 2016, the airline has launched routes to Los Angeles (USA), Ras Al Khaimah (UAE), Sydney (Australia), Boston (USA), Birmingham (UK), Adelaide (Australia), Yerevan (Armenia), Atlanta (USA),Marrakech (Morocco), Pisa (Italy), Windhoek (Namibia) and Helsinki (Finland). by December the airline will be further expanding its network to Krabi (Thailand) and Seychelles. Qatar Airways started flying its A380 to Sydney on 12 September 2016, just after six months following the launch of operations, and in doing so introduced First Class services to traveler’s into and out of Australia’s popular destination for the first time.
There was an acceleration in 2017, as Qatar Airways has accelerated its global expansion with launch of flights to Czech Republic (PRG), Ukraine (KBP), Turkey (ADA), Bosnia & Herzegovina (SJJ), Macedonia (SKP), Oman (SOH), Ireland (DUB) to name a few.
New Brand Campaign
Qatar Airways launched a new global brand campaign and tagline – Going Places Together – in New York, USA in 2015. The ‘Going Places Together’ campaign plays on the theme of achieving great things together whether for work, for family or for adventure, and also encourages passengers to take the journeys that will help them achieve their dreams and ambitions. One of the fastest growing airlines operating one of the youngest fleets in the world, Qatar Airways has adopted the emotive and modern brand campaign to reflect its core values as a contemporary and innovative company that is really and definitely going places and wants nothing more than to inspire its passengers to do the same.
Taking about the industries, Qatar Airways has one of the industry’s youngest fleets with an average aircraft age of five years. The Qatar Airways family includes several different Airbus and Boeing aircraft types – the long-range Boeing 777 passenger and freighter aircraft, the Boeing 787 Dreamliner and 747F, Airbus A340, A330, A350, A380, A330F freighter, A321, A320 and A319. The latter A319 includes a corporate jet version. With the delivery of the A350 aircraft in December 2014, for which it was the global launch customer, Qatar Airways became the first airline in the world to operate every family of Airbus’ modern airliner portfolio. On 15 January 2015 Qatar Airways deployed its newly-received, world-first, Airbus A350 XWB aircraft, on the Frankfurt route.
In 2016 became the first airline to fly the A350 to three continents.
For surely they are already recognized for service excellence by Skytrax, the independent global aviation industry monitoring agency confirmed Qatar Airways as Best Airline in the Middle East for the eighth year and in 2015 Qatar Airways was also awarded Best Business Class Airline Seat. In 2014, Qatar Airways also won the Best Business Class in the World for the second consecutive year and World’s Best Business Class Airline Lounge for the second year consecutively.
In 2016, Qatar Airways was listed on the annual ranking of the world’s top 500 brands, ranking at 451st most valuable brand.
Then in 2012, Qatar Airways negotiated a worldwide partnership with Educate A Child (EAC), a global education programme launched by Her Highness Sheikha Moza bint Nasser of Qatar. EAC is designed to address the plight of 61 million out-of-school children around the world, who are denied access to quality primary education by contributing their own quarter.
TOP TEN AIRLINES IN 20171 Qatar Airways
2 Singapore Airlines
3 ANA All Nippon Airways
5 Cathay Pacific
6 EVA Air
8 Etihad Airways
9 Hainan Airlines
10 Garuda Indonesia