#Envato

Creative Arts Solution

FOUNDATION

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Envato (formerly Eden) operates a group of digital marketplaces that sell creative assets for web designers, including themes, graphics, video, audio, photography and 3D models.^[3] It has over 1.5 million active buyers and sellers and over 8 million community members, along with over 5 million items for sale.^[4] Its highest-trafficked marketplace, ThemeForest, is the 204th most visited site in the world according to Alexa.^[5]

Collis Ta'eed, Cyan Ta'eed and Jun Rung founded Envato in 2006 in Sydney, Australia.





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 Initially started as a lifestyle business that would allow the founders to work and travel, Envato grew beyond the founders’ initial expectations, following the rapid growth trajectory typical of a successful tech startup.^[9] The company now employs over 250 people, many of whom work from Envato’s head office in Melbourne, Australia.^[10]

Prior to founding Envato, Ta'eed grew up in Papua New Guinea, eventually moving to Australia to study mathematics and computer science. While at high school he befriended Jun Rung who studied design at University. Rung introduced Ta'eed to design, which quickly became a passion. Ta'eed soon left behind mathematics and computer science to focus on graphic design, teaching himself via online tutorials, magazines and design books, an experience which would later provide the inspiration for Envato's online learning service, Tuts+.^[11]

Collis Ta’eed found work as a web designer and it was during this time that he met Cyan Ta'eed, a fellow graphic designer and eventual co-founder of Envato. The pair married. Soon after, Collis Ta’eed began selling Flash files on iStockPhoto, making around $400 a month.^[12] It was from this experience that he developed the idea for FlashDen, a dedicated marketplace for Flash files. FlashDen became the first of what would eventually become eight marketplaces. Its name was changed to ActiveDen in 2009 after a trademark claim from Adobe.^[13]

With no technical co-founder, the team hired a developer to build the initial version of FlashDen. Launching the business cost $90,000 in total, financed by credit card debt, borrowing from family, and freelancing on evenings and weekends.^[10] The company's first office was Cyan Ta'eed's parents' basement garage. Envato has remained bootstrapped since its founding,^[14]despite repeated interest from VC firms.^[15]

FlashDen launched in 2006. In 2007 Collis Ta'eed's brother, Vahid Ta'eed, joined Envato as the fourth owner. Envato also launched Psdtuts+, a Photoshop tutorial website, and FreelanceSwitch, a blog about freelancing. In 2008 the company launched ThemeForest, a web templates and themes marketplace, and AudioJungle, a marketplace for stock music and audio.^[4] In 2009 the company launched VideoHive, a marketplace for motion graphics, stock footage and video files, and GraphicRiver, a marketplace for stock graphics. In 2010, after several years of traveling, Collis and Cyan Ta'eed settled in Melbourne, Australia, to work alongside the company’s Melbourne-based development team.^[10] The company also launched CodeCanyon in 2010, a marketplace for scripts and plugins. It launched PhotoDune, a stock photography marketplace, and 3dOcean, a 3D models and accessories marketplace, in 2011.

Since the launch of Psdtuts+ in 2007, Tuts+ has expanded to offer approximately 18,000 free tutorials on graphic design, web design, illustration, code, music, audio, video, photography, 3D, motion graphics, game development, computer skills, crafts, DIY and business.^[16] In 2011 it added a monthly membership service which grants access to a library of video courses and technical eBooks.^[4]

Envato launched Microlancer in 2013, a freelance services marketplace where buyers can purchase fixed-price services like logo design, illustration and WordPress customization. The product rebranded to Envato Studio in 2014.^[4]

About Envato Re

Envato Studio is a community of hand-picked designers, developers and digital talent, available to work on your project. From logo design to web development, to video production, we make it easy to connect and work together to get your job done. See how it works.

In April 2013 we launched a beta version called Microlancer, focussed on small design and development jobs with up-front pricing. Over the first 12 months our community of talent and buyers quickly grew, as did the size and type of jobs they completed. So, on our first birthday we changed our name to Envato Studio to better reflect who we are and what we do.

We believe there is a better way to get digital projects done. Buyers should have easy access to talent all around the world, select who they wish to work with, and have quality work completed without any surprises. We are equally passionate about providing genuine opportunities for our talented community to do the work they love.

We’re located in an awesome space in Melbourne, Australia.

Who is behind Envato Studio?

Envato Studio is part of the trusted Envato network, that supports over 7,000,000 digital creatives worldwide with sites includingThemeForest and Tuts+.

Read more about our community, valuesand creative ecosystem.

Reference:

Wikipedia