Content Marketing Ideas

 

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Article: Content Marketing Ideas 
Author:Olusola David, Ayibiowu 

Edition:13 (14)
  
Year:September 2017


Published: Online by Creative Arts Solution Foundation 



 



Introduction.



Content marketing ideas involves strategic marketing and business process analyst focused on creating and distributing valuable, relevant, and consistent reasonable content. This content is meant to attract and retain a defined audience and, ultimately, drive profitable customer action.If done correctly, content marketing help create a relationship with your audience, which  to trust. And if your audience trusts you, they’ll be more willing to do business with you. When they’re ready to make a purchasing decision.

 In a nutshell, content marketing ideas is the art of communicating with your prospects and customers without having to sell to them.

Most older marketing and advertising strategies have been based on short-term gains. For example, a direct mail piece might convert a handful of recipients, but once it's sent out, most of  the batch gets thrown away and the design is scrapped in favor of next year's model. A billboard might work well for a few months, but eventually, the design will grow tiresome, and you will need to purchase new spaces to see another influx.

There's nothing inherently wrong with this approach, especially if you're seeing a positive ROI, but if you want to be successful in the long term, you'll need a strategy with a little more staying power like Inbound marketing strategies, like SEO and social media marketing.

Content marketing ideas has influences on almost every other online strategy and it's important to understand that content can serve as a complementary strategy to any other online marketing strategy and with the help of  SEO by providing more web "real estate" and increasing your domain authority.



It has influences on almost every other online strategy



It provides source material for a social media marketing campaign.

It can encourage more email signups and be used as the basis for an email marketing

campaign.
It can enhance the value of your landing page and other web pages.
It can help you build relationships with other online brands and industries.
In addition to these core complementary influences, content has a number of positive effects
that function independently:
It attracts new traffic. If you're guest posting or just producing content on your own blog,
people will be more likely to find you and click through to your site. You can also
encourage further site interactions by interlinking your blog posts with other pieces of
onsite content.
It builds your reputation. The more people see your content, the more they'll remember
your brand and the higher your reputation with those individuals will be.
It encourages trust and faith in your brand. When a visitor stumbles on your site for any
reason, your content can secure his/her confidence in your brand
(http://www.forbes.com/sites/jaysondemers/2015/12/02/how-to-build-a-thrivingbusiness-
blog-when-you-have-no-time/), so long as that content is authoritative, helpful,
and well-written overall.
It can influence conversions. Again assuming that your content is well-written, a wellplaced
call to action embedded in your content can encourage direct conversions,
resulting in more average revenue for every visitor on your site.
It can make you a separate stream of revenue. If your content is strong enough, you can
feature it as a separate service from your company, such as an extended whitepaper or
eBook.

Evergreen content lasts forever

They call it "evergreen" content because it never decays. Trendy content, news content, and
other forms of "in the moment" material are all important, and tend to attract a lot of visitors,
but some forms of content will always be relevant. For example, people will always need to
know tips for better communication (https://www.inc.com/jayson-demers/the-top-10-worstcommunication-
mistakes-you-can-make.html), or advice on how to travel efficiently. There
may be new elements to some of these features as new technologies develop, but you can
always spruce up old posts with a few new tidbits as relevant. Because content can
theoretically last forever, it never loses value, making it a perfect long-term investment.
Every piece you write is permanent real estate
Unless you take one of your posts down or change the URL, every piece you publish on your
site is valuable web real estate that will never go away. Your guest posts are under the control
of other editors, so you have less influence there, but for the most part, every new URL from
your content is another URL that can be indexed by Google and found in organic search
results.


Content is all about compounding returns

Hopefully, you're familiar with the concept of compound interest--as your investment earns
interest, your principal grows and you earn more interest with each subsequent round of
compounding. Content works much the same way, since it's more or less "permanent." If you
publish twice a week, you'll have 110 pieces the first year, so the first year you'll produce 110
pieces and get 110 pieces' worth of results. The second year, you'll produce 110 pieces and
see 220 pieces' worth of results. The third year, you'll see 330 pieces of results, and so on.
Additionally, the more people see your name, the more they read your content, and the longer
you've been around, the greater effects…


Content might evolve, but it will never be unnecessary

As new technologies and new trends permeate the marketing landscape, the form and
function of content will evolve (http://www.forbes.com/sites/jaysondemers/2015/10/01/thetop-
7-content-marketing-trends-that-will-dominate-2016/#bf87d6a463df). Already, video is
starting to overtake written content
(http://www.forbes.com/sites/jaysondemers/2015/12/29/5-visual-marketing-trends-thatwill-
dominate-2016/#4b98c882b3e2) in terms of popularity, and just a few years ago,
semantic, long-tail topics overtook their keyword-focused counterparts in importance. But no
matter what happens, content will always be relevant--all that changes is the way it is
produced and the way people access it.
Content marketing may be a long-term strategy, but the sooner you start investing in it, the
sooner you'll start seeing the benefits--and conversely, the longer you wait to get started, the
longer it will take. If you currently have no content strategy whatsoever, it's time to establish
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.
one (https://www.inc.com/jayson-demers/50-content-marketing-tips-to-maximize-trafficleads-
and-sales.html). Whether it serves your bottom line independently or as a backbone for
your other inbound marketing strategies, you'll be glad you did.

Story Telling

Everyone loves a great story. People want to feel connected to a group, to belong, and
stories create this connection. Stories give us a reason to communicate and relate; stories are
stimulating and give us something to believe in; stories make us feel better, smarter, safer, or
even loved.
Business storytelling is similar. It’s about creating alignment between your business and your
prospects and customers.
5 Reasons You Need a Content Marketing Strategy Right Now

The truth about content marketing is like other organizations, your business is likely wrestling with a convergence of changes that are upending with prospects and customers. Impacting the growing demographic diversity, the adoption of interactive technologies, and evolving media consumption and how they perceive branded communication messages.


Referenes:

HubSpot Academy

STRATEGY (HTTPS://WWW.INC.COM/STRATEGY)
 

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