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MOZ - Marketing Analytics Software
Industry: Marketing Analytics Software
Location: Seattle, Washington, United States
Founded in: 2004
Initially set up as a consulting firm, in 2004, Moz was just laying the bricks in a wall that was about to become a world-wide known brand. Being true believers that there’s a better way of doing marketing, in 2008, Moz switched gears and shifted to being a software as a service company, specialised in search engine optimization.
As we like to call them, enthusiasts and true believers in simplifying SEO, the MOZ nation is defined by the means of their software, education and community and events.
The challenge - save time on design
With more than 150 MOZ-anians providing a global service, they were facing a big struggle: the lack of time. They needed to reduce the overall time spent by their designers on making small changes, such as banner ads and other marketing materials.
“A solution that would help us increase our productivity”.
The solution - a tool that would help speed up the creation process
Research > Test > Like > Adopt
That’s the way the MOZ-Bannersnack story had begun. The MOZ team was looking for a tool that would help them collaborate easier and be more efficient. So, they did a quick web-search, found Bannersnack, tested our tool and decided to integrate it and get it built into the budget.
“We saw an opportunity. We thought it would help us out (both designers and marketers), decided that we liked it. And that was it!”
The workflow - how MOZ implemented Bannersnack in theirr routine
Boosting productivity was crucial for MOZ. Thus, they signed up for a team account! How did the implementation go and how are they using it? Easy, peasy
After taking part in different marketing meetings around a certain campaign, a designated designer will take in all the information and translate it into visuals.
Then, they will upload those graphic assets as .PNG in Bannersnack. Having a transparent background, those .PNG’s work like stickers.
Next, a sample ad is being created and showed to the marketing team. After that, the marketers will take those raw pieces and arrange them to their preference, followed by expanding the ad set.
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